Business of Digital: AR/VR

SIRT Stage 10, Pinewood Toronto  Studios, 225 Commissioners Street, Toronto, ON M4M 0A1

Wednesday, March 7th, 2018, from 8:15 am - 12:30 pm

In the year that both Apple and Google brought Augmented Reality content development to their devices and Sony ran TV advertising for PlayStation VR, it was evident that AR and VR was more than a passing phase. Facebook announced a standalone VR headset Oculus GO and Microsoft expanded its Hololens system to enable a six pack of low-priced VR headsets. In the slipstream of sector confidence brands continued to explore the medium, record results and measure experiences. Learn how brands are using AR and VR to create valuable consumer engagement and how this will impact your go-forward strategy and campaign activity. This event has been organized by the Interactive Advertising Bureau of Canada and is being sponsored by McDonald's Canada.

Registration is required, click here to register and for more information. Here's the agenda for the morning:




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