SIRT will be hosting IAB's The Business of Digital Seminar Series focusing on Augmented and Virtual Reality.
When: Thursday, March 2, 2017
Where: Stage 10, Pinewood Toronto Studios, 225 Commissioners
Virtual reality’s media presence is now being equaled by consumer response to the array of platforms and content experiences on offer. While commentators declare Sony will ship more PlayStation VR units than HTC Vive, Oculus Rift and Samsung Gear combined, the old adage rings true – Content is king. As the content experiences grow in number and strength the presence of sponsors, brands and advertisers begins to build around their audiences. Hear from the leading practitioners and proponents on how virtual reality, augmented reality and mixed reality will be leveraged to engage consumers with immersive experiences.
Click here to visit the registration page.
